Turn your "someday maybe?"dreams into "HOLY SHIT I'm doing it!" realities.
Q: I KNOW I have so much more inside me but...where do I start? WHO THE HELL EVEN AM I?!
A: you start by giving yourself permission to be & have more.
You’re not confused. You’re not lost. You’re simply buried under layers of shoulds, expectations, and playing it safe and we can absolutely work with that.
The real you - the one who knows you're meant for more - is already in there waiting for you to stop overthinking and start listening.
And I'm going to help you do just that.
In a world full of milquetoast folks playing it safe, We
NEED PEOPLE LIKE US disrupting the status quo & creating our own damn rules
EASIER SAID THAN DONE THOUGH
This isn't the easy or "safe" path. It's also not for the faint of heart but you & I thrive on a good challenge so...
Checking the boxes? Easy(ish).
Advancing in your career? Sure.
Raising the kiddos? Mostly, when they’re not being little assholes.
You’ve worked your ass off to get here.
Juggling competing priorities, navigating expectations, holding down roles and responsibilities, and making a million decisions a day - all while trying to keep your partner from becoming a complete stranger.
On the outside, life looks pretty fanfuckingtastic.
But let’s be real: You weren’t built for “comfortable.”
Because comfortable feels like stuck.
Comfortable feels like numb.
Comfortable is safe but it sure as hell isn’t satisfying.
What you DON’T know?
- How to fit it all in. You’re already stretched thin.
- Where to start and how to keep the momentum going. You’ve been here before and then life happened.
- Whether it will give you what you think it will. What if you do all the work and it’s just… meh?
- And, yeah...what will people think?
You’re not a people pleaser, but stepping into your next-level self is going to shake things up and that’s both exciting and terrifying.
BUT...staying comfortable is the riskiest move of all. If you're truly ready to choose MORE over safety and comfort ...I can help you get there FASTER because life's too short for messin' around.
BE. DARE. CREATE.
01
BE. Stop playing safe. Start showing up as the person who already has what you want because you become WHO you choose to BE.
02
CREATE. Small, brave moves turn into unstoppable momentum. What you do now creates ripples of impact - not just in your life, but in the lives of everyone around you.
03
DARE. Confidence doesn’t come from thinking, it comes from doing. You will never feel ready, and that’s exactly why it’s time to take bold, aligned action NOW.
Hi! I'm Jen Vertanen, and I help you turn your someday maybe? dreams into POWERFUL realities.
My life hit a convergence of fuckery (yes, that’s the technical term) in 2015 that left me reeling.
From the outside, I looked like I had it all together. Career, supportive spouse, well-rounded kiddos, natural smile, and a love of laughter and adventure.
But inside? I was miserable. Stuck. Completely disconnected from the life I was living.
The sad part? My story's not all that unusual.
I tried everything to 'fix' myself:
- Therapy (“Isn’t there a diagnosis for this?”)
- Workshops and retreats (“This will change everything...I know it will!”)
- Trips to India (“Namaste, now please fix my life.”)
- Escaping into anything and everything (“Maybe a new project, job, or adventure will make me feel better?”)
Spoiler: NONE of it worked.
MY BIG REALIZATION? I didn't need fixing. I needed creating. Who do I WANT to be? How do I want to FEEL? What future do I WANT regardless of my past?
My new focus?
Becoming her.
What you see on the outside now? The bold hair, the unapologetic joy, the I-give-zero-shits-what-you-think confidence?
That’s exactly how I feel on the inside and I gotta tell you...it's glorious.
NO MORE WAITING
If you're DONE waiting for someday ...I'm your go-to been there done that expert.
I’ve been where you are. I know what it feels like to live in a loop of overthinking, second-guessing, and waiting for some mystical moment of “readiness.”
I’ve walked through the fire of self-doubt, fear, and near self-destruction and I came out the other side with a clear, powerful framework that I now use to help other, impatiently restless folks do the same.
I’m not here to help you fix what's broken. I’m here to help you create the truest, boldest version of yourself.
My job is to guide you through the process of being, daring, and creating a life you love the hell out of - one that feels as incredible on the inside as it looks on the outside.
When you work with me, you don’t just get a coach, strategist, consultant, mentor, or charmingly awkward cheerleader.
You get a Transformation & Thought Partner who isn’t afraid to call you out, hold you accountable, and cheer you on as you create your best damn life, impacts, & legacy.
ready to be. dare. create. Your vision of Having it all?
Fun facts
I live in a haunted home built in 1905 with Mr. V. and our 2 drooly old lady newfs in St. Paul, MN
I love to read poorly written smut I said what I said...
I'm a triple fire sign, 6/2 (Role Model/Hermit) Manifesting Generator and that basically tells you everything you need to know about how I operate
I have a wicked aversion to pearl clutching, toxic positivity, woe is me-ness, negative Nancys, and MAGA
I have three adult children, ADHD, Type 2 Diabetes, am pansexual & take my values VERY SERIOUSLY
I'm unapologetically sweary, sparkly, full of self-love and possibility, and charmingly awkward and the right people LOVE all of me
I am ALL about dry reds and fun adventures which can look like ATV'ing through Montana or whitewater rafting in Bali or even checking out a new to me co-op
My fave people (ahem...clients) love to be examples of what's possible when you believe in yourself enough to get out of your own way
It took me the better part of a decade to go from self-loathing to self-love but god damn do I 12/10 recommend. Worth it!
I love aging shamelessly. The older and more healed I get, the more my inner kiddo loves to come out and play, hence the plethora of pink.
I also have 30+ years of experience helping others turn DREAMS into realities.
you are so much more than a 'good enough' life & the only permission you need is your own. it's time to give it...
Come say hi
certified life coach & humanist. i help you become the version of you who does, in fact, have it all.
Bold action. Big impact. No more waiting.
Success isn't enough - you NEED more. More impact. More fulfillment. More alignment with who you know you are inside. It's time to unapologetically and wholeheartedly claim the life, impact, and legacy you know is for you.
© 2025 BE. DARE. CREATE.™ W/ JEN VERTANEN | PRIVACY POLICY | TERMS & CONDITIONS