for impatiently restless FOLKS who refuse to settle for checking boxes and calling it a life
Rewrite the rules.
Redefine success.
Remember WHO you are.
BE. DARE. CREATE.
YOUR SELF. YOUR LIFE. YOUR LEGACY.
Most people are living someone else’s version of success and calling it good enough but you're not most people.
I help you create your own vision of success for the life, biz (if that's your thing!) impacts, and legacy you KNOW you're meant to have and then? Make it a reality FAST.
WELCOME. YOU'RE MY KIND OF PERSON.
YOU KNOW YOU'RE MEANT FOR A BIG LIFE. A LIFE FULL OF IMPACTS, FREEDOM, PURPOSE, JOY, FUN, MEANING, LEGACY - ALL OF IT
And that requires being exquisitely discerning with the fucks you choose to give.
BE: Be the woman who believes in herself so deeply that making her visions a reality feels damn near inevitable.
DARE: Do the work to get out of your own way over and over because you have a BIG life to live.
CREATE: You're not only here to have a BIG life for yourself but to help create a more meaningful, equitable, and accessible world for others.
Identity-level transformation work isn't for the faint of heart but make no mistake...you were absolutely born for it.
YOU KNOW IT. I KNOW IT. SO LET'S MAKE IT HAPPEN.
HI FELLOW DISRUPTOR!
I'm Jen and I spent decades running away from myself until I decided to stop fixing and start creating.
I started with a vision of who I wanted to be and what actions I was willing to take (I wasn't looking to burn my entire world down!) to become her SO I could have the life, impacts, and legacy I wanted to have.
And through grit, guts, and choosing myself over and over again , I became her.
And now I help others do the same.
To stop overthinking and start trusting themselves.
To make the bold decisions they’ve been avoiding.
To take courageous action to create the kind of life, work, and impacts that lights them the hell up.
The kind of life that shows others what's possible so they can do their own work and this is how we change the world.
Because settling and following someone else's definition of success? No longer an option.
IT'S TIME TO BE. DARE. CREATE.
What got you here worked until ONE DAY (today?) you realize
01
Success doesn’t feel quite as good as you thought. Instead of excitement, it feels a bit...meh. You're so not a checking the boxes and playing by the rules person but you kind of fell into the hamster wheel and you're ready to get off
02
That once-fiery drive? Gone. The career, achievements, and accolades? Great but...you've been living by someone else's definition of success and it's time for that shit to stop NOW. You're hungry for gritty, determined needle-moving action & momentum
03
You’ve accomplished so much, but
legacy, impact, joy, and goddess forbid...fulfillment? You're not willing to spend the next number of decades living with the best still inside you. What you want has become non-negotiable and it's TIME to make it happen
I HELP OTHERS REDEFINE WHAT'S POSSIBLE
What becomes possible when you go ALL-IN on BEing all of who you want to be?
No more waiting for permission.
No more shrinking or playing small so others feel more comfortable.
No more denying what you need to live YOUR vision of your best damn life.
No more hustle and grind.
Pleasure, play, AND getting epic, meaningful shit done becomes just who we are.
We are our full, unapologetic selves no matter what.
We rewrite our rules, live our values out loud, and do our part knowing that rising tides lift all boats.
And I love that for us. I love that for the world.
MISSION
My mission is to help mission & impact driven women stop waiting for clarity or permission and start courageously creating the deeply fulfilling lives, impacts, and legacies they know they’re meant for.
Imagine a world full of women doing this?
VISION
My vision is to inspire a revolution of women playing BIG, burning the rulebook, having a helluva lot of fun as they create lives, impacts, and legacies full of fulfillment and fierce self-trust and deep self belief, no permission needed
VALUES
My values are play, curiosity, experimentation, connection, inclusivity, pleasure, being my unapologetic self, and FUN and
I take these very seriously in how I show up in my life & biz
NON-NEGOTIABLES: Black lives matter. Trans men are men, trans women are women full stop. Human dignity & decency is non-negotiable. All abilities are needed. American Exceptionalism & Christian Nationalism are harmful and toxic. Climate change is real. All genders are valid. Love is love. Abortion is healthcare. No one is illegal especially on stolen land.
I'M Jen Vertanen - Transformation Empowerment Coach. Speaker. Podcast Host. Unapologetically full of myself AS I AGE SHAMELESSLY. SOON-TO-BE-AUTHOR. Mama bear with equal parts compassion and tough love.
I have 30+ years helping others make their big visions a reality and the deep belief that you absolutely have what it takes to make your dreams damn near inevitable.
From Fortune 50s to SAHMs start a non-profit and everything in-between, I've helped hundreds of organizations and people make their big, audacious goals a reality.
I also rebuilt myself from the inside out in my 40s after spending decades wondering when my time was going to come.
Spoiler: I got tired of my own b.s. and decided to create my own BE. DARE. CREATE. and now help others do the same.
Your 'someday' doesn't come until YOU say it does.
Instead of asking, “Where do I even start?” ask, “If Future Me already had everything I want, what would she have done first?"
I help you do just that.
BE. DARE. CREATE.
you don't need more vision boards or productivity hacks or THE LATEST personal development book (AMONGST MANY)
What You need is identity-level transformation combined with powerful, needle movin' action
A framework so powerful, so action-oriented, so YOU that hesitation disappears and momentum becomes inevitable. And for that, you need a been there, done that transformation thought partner who doesn't just talk about change - she makes damn sure you create it.
Jen is literally a magical unicorn
Working with Jen feels like coming home at the end of a long day, whipping your bra off, putting on your fave jammies, lighting a candle, grabbing a glass of dry red, and sinking down into your favorite chair with your cozy blanket and your pup's head in your lap as you take the first deep breath you've taken all day.
Yes - it's that good. Jen has a knack for listening, asking questions you didn't even know needed answering but shift the whole damn game, and when she says mama bear full of compassionate tough love?
She means it. I've never felt so safe, supported, understood, challenged in all the best possible ways, and yeah...what you want becomes pretty damn near inevitable.
Warning though - Jen is about ACTION. Make sure you're not coming to each session bringing the same old sorry excuses because she will call you on it but more importantly, help you move past it.
-DELIGHTED CLIENT
ready to be. dare. create. Your vision of living your best damn life?
Bold action. Big impact. No more waiting.
Success isn't enough - you NEED more. More impact. More fulfillment. More alignment with who you know you are inside. It's time to unapologetically and wholeheartedly claim the life, impact, and legacy you know is for you.
© 2025 BE. DARE. CREATE.™ W/ JEN VERTANEN | PRIVACY POLICY | TERMS & CONDITIONS